Jul 5, 2023

Updated: Display Ads Design changes of information icons in the opt-out (deactivate behavioral targeting ads) feature

Update
July 5, 2023: Updated the information after releasing the change for Display Ads (Auction).
June 20, 2023: Announced this information.

Product
Yahoo! JAPAN Ads Display Ads

Date
Display Ads (Auction) Sequential changes after July 4, 2023 (Tue)
Display Ads (Guaranteed) Sequential changes after September 4, 2023 (Mon) (Scheduled)
*The date for Display Ads (Guaranteed) may change without prior notice.

Summary
We place information icons in ads as a feature that allows internet users themselves to deactivate (opt-out) behavioral targeting ads. The design of the information icon will be changed as follows:

※After the change, both the design and size of the information icon will not change when you point over them.

Precaution
After the change, the information icon will have a larger area overlapping the ads. Note the size of the information icon when creating creatives for your ads.

Comments
To learn more, see the following page.
Information Icons