May 24, 2023

Released: Display Ads (Auction) Change the frequency of updating your images and video ads in the recommendations

Update

May 24, 2023: Updated this information after the release.
May 10, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

May 24, 2023 (Wed)

Overview

The frequency of updating your images and video ads in the recommendations for Display Ads (Auction) has been changed as follows:

  • Before
    Recommend updating ads that have not been updated with images or videos for the past 2 months or more, and viewable click rates are lowering.
  • After
    Recommend updating ads that have not been updated with images or videos in the past month or more, and viewable click rates are lowering.

Remarks

The recommendation feature will suggest changes or reviews that will improve management efficiency and maximize opportunities based on the ad management status of the account. Learn more on the following help page.
 Recommendations