Product

Yahoo! JAPAN Ads Display Ads

Overview

As we previously announced in "[Display Ads] Renew audience targeting," we will migrate the already set up audience category targeting to audience list targeting and will end audience category targeting.
More details are described in the following document.

Download the document

Offering the migration feature for audience category targeting (for Display Ads (Auction) only)

Schedule

June 14, 2023 (Wed)
*The date is subject to change.

Overview

We will offer a migration feature of audience list targeting on the Campaign Management Tool.
If you are currently using audience category targeting, migrate manually or use the migration feature.

Migration policy using the migration feature

If you use the migration feature, the migration will be done under the following rules.

*Click the image to check with its expanded image.

Remarks

• Details on how to use the migration feature will be announced when it becomes available.
• After the end of the audience category targeting settings changes, you can only migrate using the migration feature.
  If you want to migrate differently from the migration policy, change the settings of your ad group by yourself before the end of the settings changes.
  
  

End of audience category targeting settings changes

Closing schedule

Mid to late August 2023
*The date is subject to change.

Overview

We will end adding new, changing settings, and removing audience category targeting.

Remarks

• If you want to change your settings after the closing date, change your settings after the migration to the audience list targeting.
• We do not offer the migration feature for Display Ads (Guaranteed). Do not set audience category targeting in the targeting settings of creative profiles after the closing date.

After auto migration by the system, the audience category targeting will end

Closing schedule

Early to mid October 2023
*The date is subject to change.

Overview

If audience category targeting settings are still in place, we will perform the system migration and end offering the audience category targeting.