Update

May 9, 2023: Updated this article to announce the sunset of tracking parameter “installCallback.”
April 3, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

End Date

May 8, 2023 (Mon)

Overview

We have closed the feature of the “installCallback” for tracking parameter in consideration of the usage.
*The "installCallback" feature is only available for campaigns with the campaign goal "app promotion."

If you were using the “installCallback,” change your settings before the end date.
For details on the setting change, contact your ad measurement tool provider.

Remarks

• All ads using "installCallback" will be rejected in the review process after the end date. Ads with the delivery setting "On" will pause.

• Refer to the following help page for the details of tracking parameters on Display Ads.
  Tracking parameters