Product
Yahoo! JAPAN Ads Display Ads (Auction)
Overview
As part of the collaboration between Yahoo! Japan Corporation and LINE Corporation, the following will be performed in Display Ads (Auction). Your ads will be delivered to a wider range of destinations, and you will have the opportunity to deliver your ads to more users.
- Expansion of ad delivery destinations to the LINE apps
- Added LINE Family Apps and LINE Ads Network as ad delivery destination
Expansion of ad delivery destinations to the LINE apps
Date
April 2023 - gradual expansion (scheduled to be completed in the middle of May 2023)
Details
In Display Ads (Auction), you can deliver your ads to some of the ad placements on the LINE apps.
In addition to the existing ad placements, we will start delivering ads at the absolute top of the chat list, which is the most active area of the LINE service and has the most significant number of DAUs (Daily Active Users). Take advantage of this opportunity.
By using Display Ads (Auction) together with LINE Ads, you can deliver ads using data from Yahoo! JAPAN, achieving different results for the same ad placements.
To learn more, download the following document.
Download the document
Added LINE Family Apps and LINE Ads Network as ad delivery destinations
â– Schedule
May 17, 2023 (Wed)
*The date is subject to change.
â– Details
We will start delivering Display Ads (Auction) on the LINE Family Apps (*1) and LINE Ads Network (*2).
*1 LINE Family Apps are applications that are linked to LINE in various fields such as communication, contents, games, tools, and media, including the camera application "LINE camera," the avatar communication application "LINE PLAY," and the game service "LINE GAME."
*2 The LINE Ads Network is a mobile ad network that can reach over 10,000 apps (*total number of apps as of August 2022).
- Major partner apps: Weather News, Cookpad, LunaLuna, etc.
- The ratio of male and female users: 53% male, 47% female
This network lets you deliver your ads to a variety of app media. You can maximize your ad performance by delivering them to the appropriate users based on your goals.