Product
Yahoo! JAPAN Ads Display Ads (Auction)
Closing date
June 27, 2023 (Tue)
*The date is subject to change.
*Considering the development time for Yahoo! JAPAN Display Ads API users, this information is announced earlier than usual.
Tools
Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Display Ads API
Overview
As we previously announced in "Display Ads (Auction) End of audience list (rule) and migration,” we will close the new creation of the audience list (rule) (hereinafter referred to as the "rule list").
After the closing date, select one of the following list types when you create an audience list to accumulate website visitors or app users.
・Website visitors
・App users
Schedule for the end of the offering
The schedule for the end of the rule list is as follows.
*The date is subject to change.
*We will inform you of the schedule for items that have not been decided once it is finalized.
・June 27, 2023: End of creating new rule lists
・Gradually starting around the week of July 3, 2023: Start automatic migration by system
If you don't migrate your rule list manually, the system will perform an automatic migration.
Download the document in “End of audience list (rule) and migration” for details.
・Starting around the week of July 17, 2023: The non-migrated rule list will become unavailable
for ad delivery.
For the rule list that can’t be migrated or aren’t migrated manually, data accumulation will be stopped
and stored data will be deleted so the status will be inactive for delivery.
If a rule list that becomes unavailable for delivery is left as an exclusion target, the accumulated data
in the rule list will be zero, and ads may be delivered to unintended users.
Note that if your rule list is unavailable for delivery and this event occurs, it is not considered a delivery
error caused by our company.
・July 18, 2023: You can't edit the list of the rule list, and use the migration feature on the Campaign
Management Tool.
・August, 2023: Delete all rule lists.
After the rule list is deleted, you will not be able to refer to the rule list in the Campaign Management
Tool, etc. You will also not be able to get a report on the rule list.
When you need a report of past performance values, etc., download and save the report before
deleting the rule list.
Remarks
・The automatic migration of the system will be performed under certain conditions and may result in
unintended settings. We recommend that you perform the migration yourself before the automatic
migration of the system.
When you want to migrate manually, use the migration tool available on the Campaign Management Tool.
・Learn more on the following help page.
Migrate audience list (rule) to the lists with list type “website visitors” or “app users”
・Check the following document for details.
Download the document