Apr 20, 2023

Completed: Display Ads Automatic migration of audience list (custom)

Update

April 20, 2023: Completed the automatic migration.
April 5, 2023: Announced this information.

As previously announced in “[Display Ads] Release of new audience list and end of current audience list (custom),” we completed the automatic migration of the audience list (custom) that had already been created.

Product

Yahoo! JAPAN Ads Display Ads

Date

April 19, 2023 (Wed)

Overview

Due to the end of the audience list (custom), we migrated the audience list (custom) that had already been created to the audience list (Yahoo! JAPAN Audience Discovery) or audience list (customer data).
The list type of the automatically migrated audience list (custom) changed, but the settings have no change. You can use the list continuously.

*The audience lists (custom) that are stopped connecting to the data are not part of the automatic migration. Learn more about Stop data linkage of audience lists.

Impact on Yahoo! JAPAN Ads Display Ads (Guaranteed)

After April 1, 2023, audience lists (custom) were no longer available for new use in Display Ads (Guaranteed) special products.
Use the audience list (Yahoo! JAPAN Audience Discovery).

Remarks

More details are described in the following document.

Download the document