Update
April 3, 2023: Updated this announcement after we closed GYAO! service.
January 16, 2023: Announced this information.
---------------------------------------------------------------
We have closed Yahoo! JAPAN video service "GYAO!" on March 31, 2023.
Expect the following changes on Display Ads regarding the end of GYAO! service.
Product
Yahoo! JAPAN Ads Display Ads
Impact on Display Ads
■Display Ads (Guaranteed)
We will stop selling packages of Display Ads (Guaranteed) after the last delivery on March 31, 2023.
・Packages
- GYAO! Top Top Panel SP
- GYAO! Top Opening Panel SP (FQ1)
- GYAO! Tie-in
- GYAO! In-stream
- In-stream (*on GYAO!, Yahoo! JAPAN News, Sportsnavi)
■Display Ads (Auction)
Ad delivery on GYAO! ended on March 31, 2023.
When using placement targeting that specifies the URLs including the following domain, the URLs are invalid after April 1, 2023.
・Target domain
gyao.yahoo.co.jp
If you have specified URLs that include the preceding domain, change the settings as necessary.
We continue to focus on the "video ads" of Display Ads and expand ad impressions and ad features.
We look forward to your continued use of our display advertising.
Remarks
Please refer to the following page for details of GYAO! service closing.
https://gyao.yahoo.co.jp/thankyou
(described in Japanese)