Update
March 31, 2023: The scheduled date for the end of ad delivery using the data assignment list has been changed.
　　　　　　　　(Before) March, 31, 2023
　　　　　　　　(After) June 2023
December 1, 2022: Updated the schedule for Ending Data Assignment List.
September 29, 2022: Updated the end of Extended Text Ads and data assignment list.
September 7, 2022: Updated the end of Ad Customizer using the data assignment list.
June 23, 2022: Updated about added features on Responsive Ads for Search.
June 8, 2022: Updated the schedule of “Responsive Ads for Search” and added documents.
　　　　　　　Updated the schedule of “Ending Extended Text Ads” and the note.
　　　　　　　Added about “Ending Data Assignment List”.
April 19, 2022: Updated about “Adding features on Responsive Ads for Search”.
March 16, 2022: Announced the release information.

Product
Yahoo! JAPAN Ads Search Ads

Ending Ad Customizer using Data Assignment List
Overview
We will end the data assignment list for Ad Customizer that can be used for Extended Text Ads and Dynamic Ads for Search.

Schedule
・September 28, 2022 (Wed)*Completed
We closed by adding new ads for the ad customizer using a data assignment list for all ads including Dynamic Ads for Search. We also closed the following features for the data assignment list on the same day.
-Removing
-Importing lists
-Exporting target location list

・June 2023
*We will make another announcement once the schedule has been decided.
Ad delivery using a data assignment list will no longer be available.
When a default text is set for ads, you can deliver ads. You can’t deliver ads when the default text for ads is not set.

Remarks
When you are using the ad customizer for Extended Text Ads, use the ad customizer with attributes for Responsive Ads for Search.
Document
Ad customizer for Responsive Ads for Search
Help pages
What is Responsive Ads for Search
Ad Customizer

Ending Extended Text Ads
Overview
Extended Text Ads are no longer available. Use Responsive Ads for Search after the ending.
Learn more about Responsive Ads for Search on the following help page.
What is Responsive Ads for Search

Date
September 28, 2022 (Wed)

Notes
Resubmission for the review of Extended Text Ads is no longer available. Create a new ad of Responsive Search Ads when your ads become “declined” or “removed” by editorial review.

Remarks
・The ad delivery of Extended Text Ads will continue.
・The following features of Extended Text Ads can be used.
　-Output results for performance reports and view performance data in the Campaign Management Tool.
　-Change ad display settings (on and off).

Adding features on Responsive Ads for Search
Date
June 22, 2022 (Wed)

Overview
We have added the following features on Responsive Ads for Search.
Ad Customizer
“Ad Customizer” is a feature that will automatically feed designated data such as a text string or a fixed value into the title or description of the ad. The usage is different from Ad Customizer feature for Extended text ads. Check the following for how to use it and the differences.

■How to use
(1) Create attributes
Define the attribution names and types to add to your ads. Any name can be set for the attribute name. Select an attribution type from “Text,” “Price,” “Rate,” and “Value.”

(2) Attribution values
Select the attributes to be applied for each campaign, ad group, and keyword, set the character string and numerical value (attribute value) to be inserted in the ad.

(3) Insertion ads
Add the insertion ads by entering in the format of "{CUSTOMIZER. Attribute name: default text}" to the designated part in the asset (title, description).

* Campaign Editor supports the setting of Ad Customizer attribution and attribution values. Campaign Management Tool will not support this feature.

■Differences
・The data assignment list of Extended Text Ads does not support the Ad Customizer for Responsive Ads for Search. For Responsive Ads for Search, after creating the ad customizer attributions, specify the character string or numerical value to be inserted by setting the attribute value for the campaign, ad group, or keyword to be applied.

・If you want the countdown to be displayed according to the date and time in your ads, you cannot insert it by Ad Customizer. You need to enter the COUNTDOWN function to the asset (title, description) directly in the format of {COUNTDOWN(yyyy-mm-ddhh:mm:ss,start date)} to insert to your ads.

Reports by asset:
The following indexes will become available by each asset (title, description).
・Impressions
・Performance rating

You will be able to check these indexes on performance reports and asset details view on the Campaign Management Tool.

■Performance rating:
This is an index that evaluates assets relative to each other in one ad. The evaluation is described as “best,” “good,” and “low.”

■Note
The ad with the target asset needs 5,000 or more impressions in about 30 days to show the evaluation.

Remarks
Check the following documents for more details of features.
・Overview: Ad Customizer for Responsive Ads for Search
・Steps: to setup and items
・Overview: Asset reports

And the following help pages are available.
・Ad Customizer
・Asset reports