We will add explanation pages and other information about certified partners for measurement tools to make the system easier to understand.

1. Schedule:

March 31, 2023 (Fri)
*The date is subject to change.

2. Overview:

Yahoo! JAPAN Ads recognize partners that have outstanding performance in providing measurement reports as "certified measurement partners."

Although we added measurement partners with a large number of users based on requests to certified partners, we were unable to identify all measurement partners and may not have been able to add the partners that advertisers truly wanted to use. To improve this situation, we added pages explaining the system and a dedicated form to change the certification system easier to understand.
We will provide a new page to apply to be a certified measurement partner.
URL and other details will be informed later.

You can apply only when you meet the following criteria:
　・At least 700 million JPY total sales is expected for the advertiser and campaigns
　・The application needs to be for ad measurement tool
　・The data meet the data management standards that Yahoo! JAPAN defines

3. Required actions:

There will be no direct impact on advertisers and agencies as a result of this change.

If your ad measurement tool partner that you want to use is not on the following list of partners and want to be newly certified, inform our certification system to the contact of your partner company.
Note that applying to be a certified partner is to be done by the partner.
List of certified ad measurement partners (Japanese version)

4. Support contact:

■From March 15 to 31, 2023
Inquiry form for Yahoo! JAPAN Ads customers

■After April 1, 2023
We will provide a dedicated contact point for inquiries.
More details will be announced later.