Product

Yahoo! JAPAN Ads Display Ads

Schedule

March 8, 2023 (Wed)
*This date is subject to change.

Overview

In the advanced matching of conversions for Display Ads, you can't get the conversion data linked to the phone numbers, but it will be available after the release. Linking the conversion tag with the advertiser's customer information (phone numbers) will let you measure conversions generated by internet users.
You can track conversions by users who visit offline stores or purchase products, and use this information to measure repeat purchases, etc. Take advantage of the advanced matching in conversions.
Learn more about Advanced matching in conversions.

Remarks

If you link to phone numbers using the "Advanced matching in conversions" before the release date, matching with phone numbers will begin at the release date, leading to increased conversions.