Update:
February 24, 2023: Updated with the scheduled date for Display Ads.
February 8, 2023: Updated this information based on the portponing.
November 10, 2022: Announced this information.
We will update Yahoo! JAPAN Advertising Data Usage Standards.
Find the effective date and review this policy update.
1.Schedule:
- Start applying the changed "Yahoo! JAPAN Advertising Data Usage Standards": February 27, 2023
- Start date for each ad service:
- Display Ads: February 27, 2023
- Search Ads: to be decided
*We will make another announcement once the schedule has been decided.
2.Changes:
2-1. Protective measures for minors
Age targeting and interest-based behavioral targeting for users under the age of 18 will no longer be available.
2-2. Measures for Act on Improving Transparency and Fairness of Digital Platforms (TFDPA)
There will be no direct impact.