Feb 8, 2023

Search Ads Adding destination domain for tag events

Product:

Yahoo! JAPAN Ads Search Ads

Schedule:

From February 14, 2023 (Tue)
*The date is subject to change.

Overview:

We will add some domain names to the information sent from web browsers for tag events of conversion measurement tags and site retargeting tags. This change is part of a system upgrade for Search Ads.

■Before

Tag nameDestination domain
Conversion tag b91.yahoo.co.jp
Site retargeting tag b97.yahoo.co.jp

■After

Tag nameDestination domain
Conversion tag b91.yahoo.co.jp
b98.yahoo.co.jp (*added)
Site retargeting tag b97.yahoo.co.jp
b99.yahoo.co.jp (*added)