Product:
Yahoo! JAPAN Ads Display Ads
Overview:
We are planning to renew the audience targeting feature
Audience targeting refers to the following targetings:
・Audience category targeting
・Search keyword targeting
・Audience list targeting
"Audience category targeting" and "search keyword targeting" will be consolidated into "audience list targeting."
In this announcement, we will inform details on the renewal of audience category targeting and the related feature discontinuation.
*Details on search keyword targeting will be informed at a later date.
Consolidate audience category targeting into audience list targeting
Schedule
February 20, 2023 (Mon)
*The date is subject to change.
Overview
In audience category targeting currently available, you select a category and set it in an ad group, but after the renewal, you will make settings in audience list targeting. After the release date, the "common audience list," which lists audience categories, will be added to the audience list targeting. You will select the target list from this common audience list and set it to the ad group for ad delivery.
Because Yahoo! JAPAN will prepare the common audience list, customers do not need to create their list.
■Common audience list type
There are following three types of common audience lists.
・Affinity
・In-market
・Attributes and life events
Because it is set as one of the audience list targeting, if other types of lists, such as "website visitors" is also set, it will be delivered with a combination of OR conditions (if any of the conditions meet the ad will be delivered). These settings allow ad delivery to an amassed user group.
You can also specify a common audience list and other lists in "audience list (combination)" to deliver adds with a combination of AND condition (if all apply, ads will be delivered). Thus, renewal of the audience targeting will allow for flexible ad delivery.
Remarks
・The method of configuration will change, but the basic features of targeting will have no change.
・We will also support "audience analysis report" that visualizes the characteristics of target users.
Until now, you were able to set only one audience list for Display Ads (Guaranteed), but after this release, you will be able to set multiple audience lists just like Display Ads (Auction). Note that the common audience list will be available for the Display Ads (Guaranteed) products after April 2023.
・Learn more details on the following help page.
Audience list targeting
For the instructions on the common audience list setting and audience analysis reports, check the help page after the release date.
Discontinue audience category targeting
Schedule
Autumn 2023
*Schedule may change without prior notice.
Overview
We will discontinue offering audience category targeting around autumn 2023.
Accordingly, existing settings of audience category targeting will be automatically migrated to audience list targeting.
Specific scheduled date will be informed as soon as determined.
Remarks
More details are described in the following documents.