Product

Yahoo! JAPAN Ads Search Ads

Schedule

January 25, 2023 (Wed)
*The date is subject to change.

Overview

We plan to release an auction insights feature that will allow you to compare the results of your ads with another advertiser’s ad in the same ad auction.

You can compare the results for your ad with another advertiser’s ad by each display URL domain in the auction insights. You will see the following data.

• Impression share
• Top of page rate
• Absolute top of page rate
• Overlap rate
• Position above rate
• Outranking share

The auction insights will be available from the list view of the campaigns, ad groups, and keywords on the new Campaign Management Tool. It is not available in the previous Campaign Management Tool and Campaign Editor.
Learn more About the new Campaign Management Tool for Search Ads.

Remarks

• Not available in the Search Ads API.
• For more details of a description of the items, and how to check them in the Campaign Management Tool, download the following document.
  Download the document
• We will announce the use of the auction insights and detailed specifications after the release date.