Update　
December 15, 2022: This change has been released.
　　　　　　　　Changed the item name in the search setting
　　　　　　　　　(Before)プレビュー動画自動再生 (Autoplay video previews)
　　　　　　　　　(After)動画自動再生 (Autoplay video)
December 8, 2022: Announced this information.

Product
Yahoo! JAPAN Ads Search Ads

Date
December 15, 2022 (Thu)

Overview
When adding a video to the main banner of Branding Search Ads, the behavior of the video play changed as follows:

(Before)
The video plays after a user clicks the play button.
(After)
When a user sets "常にする (Play always)" in "動画自動再生 (Autoplay video)," in the search settings of Yahoo! JAPAN Search, the video plays automatically.
When a user sets “常にしない (Do not play always),” the video plays after a user clicks the play button the same as before.

*This change applies to ads added after the released date, regardless of the ad request date.

Note

• Video-playing behavior on PCs and smartphones is the same.

• The default setting for "動画自動再生 (Autoplay video)" in the search settings is "常にする (Play always)." Only when the user changes the setting, it becomes "常にする (Play always)."

Changes in Ad Insertion Rules
We changed the description of the ad specifications in the Ad Insertion Rules for Branding Search Ads.
Download the following document for detailed information.
Comparison of before and after Search Ads Ad Specifications for Branding Search Ads