Update:

December 15, 2022:
　New list became available.
December 7, 2022:
　Updated the announcement regarding migration of audience list (custom). The migration will be carried out automatically (schedule: to be decided), although we informed you that you need to manually migrate created lists in the previous announcement.
October 19, 2022:
　Announced the release information.

Yahoo! JAPAN Ads Display Ads started offering new audience lists and end offering audience lists (custom). Details are as follows.

Product:

Yahoo! JAPAN Ads Display Ads

Tools:

Campaign Management Tool for Yahoo! JAPAN Ads Display Ads

Overview:

We have released the new “Audience list (Yahoo! JAPAN Audience Discovery).”
With the discontinuation of the audience list (custom), the audience list (custom) will be automatically migrated to a new list or audience list (customer data).
The automatic migration flow from the start of offering new lists is as follows:

• December 14, 2022 (Wed)
  We have released the new “Audience list (Yahoo! JAPAN Audience Discovery).”
  Creating a new audience list (custom) will become unavailable on the same day.
  Browsing, editing, deleting the existing list and uploading additional data to the list will be still available.
• Schedule: to be decided
  *We will inform you of the date as soon as decided.
  The existing audience lists (custom) will be migrated to the audience list (Yahoo! JAPAN Audience Discovery) or the audience list (customer data). The migration is performed automatically by Yahoo! JAPAN Ads system. You don’t need the manual migration that we informed previously.
  Note that the automatically migrated audience list (custom) will change its list type, but you don’t need to change the settings. The list can be used continuously.

Yahoo! JAPAN Ads Display Ads (Guaranteed):

After April 1, 2023 (tentative), audience lists (custom) will no longer be available for new use in Display Ads (Guaranteed) special products.
After the effective date, please use the audience list (Yahoo! JAPAN Audience Discovery).

Note:

More details are described in the following documents.
*English translation available.
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