Product
Yahoo! JAPAN Ads Search Ads

Schedule
December 15, 2022 (Thu)
*The date is subject to change.

Overview
When adding a video to the main banner of Branding Search Ads, the behavior of the video play will change as follows:

(Before)
The video plays after a user clicks the play button.
(After)
When a user sets "Play always" in "Preview video" in the search settings of Yahoo! JAPAN Search, the video will play automatically.
When a user sets "Do not play always," the video will play after a user clicks the play button the same as before.

*This change will apply for ads added after the scheduled date, regardless of the ad request date.

Note

• Video-playing behavior on PCs and smartphones is the same.

• The default setting for “Preview video" in the search settings is "Play always." Only when the user changes the setting it will become "Do not play always."

Changes in Ad Insertion Rules
We will change the description of the ad specifications in the Ad Insertion Rules for Branding Search Ads.
Download the following document for detailed information.
(Only Japanese is available, and English documents will be available later.)
Comparison of before and after Search Ads Ad Specifications for Branding Search Ads