Update:

November 21, 2022: Added “Adjust” for ad effectiveness measurement tools with the new feature available.
October 18, 2022: This change has been released.
October 7, 2022: Announced this information.

1. Product:

Yahoo! JAPAN Ads Display Ads (Auction)

2. Date:

October 17, 2022 (Mon)

3. Overview:

On Display Ads (Auction), we released the audience list specifically for app users and add the conversion tracking feature for app events other than install.
We also released the "link ID" feature.

Audience list for app users

Audience lists based on app event information have been available in the "rule" list, however the "rule" list mixed app and web users.
In order to improve this situation, we added "app users" to the audience list type as a new option and enable the audience list specialized for app users.

-Audience list type: Rule
　Users: "Rule" list may have a mix of web and app users
　*You need to create separate accounts to distinguish between web users and app users.

-Audience list type: App users
　Users: App users only
　*You can create a list of only app users without dividing accounts.

-Note:

App users can still be stored in the audience list "rule", but we recommend using "app users" after the feature becomes available.

Conversion tracking feature for app events other than install

The conversion tracking purpose for app was fixed as "other," and the tracking has been available only for app installs until now.
After adding the feature, users can select from various options, such as "in-app purchase" and "add to cart" in addition to the "app install" that have already been available. The conversion tracking of in-app events other than install became available.

-Note:

• You will be able to view the measured conversions of in-app event in performance reports and on the Campaign Management Tool.
• The conversions of in-app event are used for ad delivery optimization such as autobidding.

Link IDs

Link ID feature became available to link tracking tools provided by companies other than Yahoo! JAPAN with the data from Yahoo! JAPAN Ads.

-Note:

• When using the "audience list specialized for app users," it is required to create a link ID on the Campaign Management Tool and to set it to the tracking tools. To enable the setting when using the "conversion tracking of in-app events other than install" is optional, but we recommend to enable the setting.
• Link IDs created for the purpose of using the preceding feature are uniquely assigned to accounts, apps, and tracking tools.

4. Other:

• These new features became available on the following tool as of the effective date.
  • AppsFlyer (AppsFlyer)
  • Adjust (adjust KK)
    *Tool provider names are in parentheses.
    *Tools other than those listed above will be supported in the future.
• On the setting view of the tracking tool that can use the new feature described on this announcement of this notice, the "link ID" may be displayed before the implementation date, but it cannot be used until the implementation date.
• More details are described in the following document.
  Download document