Product

Yahoo! JAPAN Ads Search Ads

Date

November 16, 2022 (Wed)

Overview

A new autobidding type "Maximize conversion value" became available.
The option setting of "Target ROAS" is required for autobidding type "Maximize conversion value." After this release, it became an optional setting, so you can use it without setting the "Target ROAS."

The autobidding type "Maximize conversion value" automatically adjusts bid prices to maximize the campaign's daily budget to get high-value conversions. When you want to get the highest value conversion, and haven't determined your target ROAS, we recommend that you use this method.

The difference between autobidding type “Maximize conversions” and “Maximize conversion value."

The automatic bidding type "Maximize conversions" automatically adjusts bid prices to maximize the daily budget to get as many conversions as possible, regardless of the value of conversions. Therefore, the value of one conversion is not considered.

Notes

• When you use this autobidding type “Maximize conversion value”, you need to set up conversion tracking. You may use this feature even if you don't set the "Value per conv." in the conversion tracking tag, but the autobidding may not work properly. Learn more on the following help page.
  New conversion settings (web page)
• No limitation of use based on the number of past conversions of the campaign.

• Not available in portfolio bidding setting. Use it in the campaign bidding setting.
  
  

Remarks

Learn more about the details in the following document or help page.

Download the document

Autobidding type "Maximize conversion value"

----- TITLE: Display Ads Enhancement of automated rules features DATE: 11/17/2022 12:00:00 PM ----- BODY:

Product
Yahoo! JAPAN Display Ads

Schedule
November 24, 2022 (Thu)
*The date is subject to change.

Overview
The following settings for automated rule conditions will allow you to specify the time of day in the running frequency.
-Set only “Label”
-Set only “Delivery settings”
-Set both “Label” and “Delivery settings”
To learn about the information on setting conditions, see Create automated rules.

Remarks
When the existing automated rule condition is set as described previously, the system will automatically set the time to midnight (0:00 AM) on the day of implementation.
Example: When setting on “2022/10/25”, the setting will be changed to “2022/10/25 0:00”.