We will update Yahoo! JAPAN Advertising Data Usage Standards.
Find the effective date and review this policy update.
1.Effective date
February 13, 2023 (Mon)
*The date is subject to change.
2.Changes
2-1. Protective measures for minors
Age targeting and interest-based behavioral targeting for users under the age of 18 will no longer be available.
2-2. Measures for Act on Improving Transparency and Fairness of Digital Platforms (TFDPA)
There will be no direct impact.