Product
Yahoo! JAPAN Ads Display Ads (Auction)
Schedule
Setup becomes available: November 10, 2022 (Thu) JST
Ad delivery start: Sequentially from November 24, 2022 (Thu) JST
*Ad delivery start date is subject to change.
Overview
Display Ads (Auction) currently supports "Brand awareness" campaigns for ad placements on Yahoo! JAPAN Brand Panel for Smartphone and Yahoo! JAPAN News Prime Cover. After this release, campaign goals "Conversion," "App promotion," "Website traffic," "Video view," and "PayPay Gift" will become available.
Ads delivered on Brand Panel for Smartphone and Prime Cover
The following ads will be available on the Brand Panel for Smartphone and Prime Cover after the ad delivery start date.
| Campaign goals | ・Brand awareness (currently available) ・Conversions ・App promotion ・Website traffic ・Video view ・PayPay Gift *"PayPay Gift" is available for specific accounts. |
|---|---|
| Ad type | Banner (Image) / Banner (Video) *For the campaign goal “Video view,” only the banner (video) is available. |
| Ad specifications | Aspect ratio (16:9) For recommended pixel sizes and other specifications, refer to Ad Insertion Rules. Banner (image) Banner (video) |
| Recommended bids | Recommended bids vary depending on the campaign goals and ad placements. Learn more details on the “Recommended bid” below. |
| Ad placement restrictions | Brand Panel for Smartphone and Prime Cover don’t support advertising for specific industries and categories. See the following page for more details: [Display Ads (Auction)] Ad placement restrictions and Sales restrictions |
Recommended bids
| Campaign goals | Brand Panel for Smartphone | Prime Cover |
|---|---|---|
| Brand awareness | 1,500 - 1,600 JPY | 450 - 550 JPY |
| Conversions | 400 - 500 JPY | 300 - 400 JPY |
| App promotion | ||
| Website traffic | ||
| Video view | 9,000 - 10,000 JPY | 2,000 - 3,000 JPY |
*Setting a bid above the recommended bid does not guarantee the ad placement of your ad. Whether or not an ad is actually delivered depends not only on the bid, but also on the quality of the ad. Manage ad delivery based on these recommendations.
Learn more on the following help page.
How ads are delivered
Placement targeting
When you specify the following URLs as placement targeting, you can deliver (or not deliver) ads only on the Brand Panel for Smartphone or Prime Cover.
Brand Panel for Smartphone: m.yahoo.co.jp/bp
Prime Cover: news.yahoo.co.jp/prc
Learn more about placement targeting on the following help page:
Placement targeting
Precaution
- The performance of your ads may not be stable for a while due to using a new campaign goal. Keep an eye on its performance for a while.
- After November 24, 2022, the following URLs will appear on the reporting column “Ad Delivery URL”.
Actual performance of Brand Panel for Smartphone: m.yahoo.co.jp/bp
Actual performance of Prime Cover: news.yahoo.co.jp/prc
Campaign goal "Brand awareness" will be available for all accounts
Along with this release, the campaign goal "Brand awareness," currently available for limited customers, will become available for all accounts.
■Schedule
November 24, 2022 (Thu)
*The date is subject to change.
■Changes
After the release, all accounts will be able to select "Brand awareness" as a campaign goal when creating a new campaign.
Learn more about the campaign goal "Brand awareness" on the following help page:
About “campaign goals”
Remarks
- "Banner (video)" is now available for the campaign goal "App promotion." Available aspect ratio is “16:9” only.
- More details are described on the following document (Japanese version).
*English translation will be available later.
Download document