Product
Yahoo! JAPAN Ads Search Ads
Date
November 16, 2022 (Wed)
*The date is subject to change.
Overview
A new autobidding type "Maximize conversion value" will become available.
The option setting of "Target ROAS" is currently required for autobidding type "Maximize conversion value." After this release, it will become an optional setting, so you can use it without setting the "Target ROAS."
The autobidding type "Maximize conversion value" automatically adjusts bid prices to maximize the campaign's daily budget to get high-value conversions. When you want to get the highest value conversion, and haven't determined your target ROAS, we recommend that you use this method.
The difference between autobidding type “Maximize conversions” and “Maximize conversion value."
The automatic bidding type "Maximize conversions" automatically adjusts bid prices to maximize the daily budget to get as many conversions as possible, regardless of the value of conversions. Therefore, the value of one conversion is not considered.
Notes
- When you use this autobidding type “Maximize conversion value”, you need to set up conversion tracking. You may use this feature even if you don't set the "Value per conv." in the conversion tracking tag, but the autobidding may not work properly. Learn more on the following help page.
New conversion settings (web page) - No limitation of use based on the number of past conversions of the campaign.
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Not available in portfolio bidding setting. Use it in the campaign bidding setting.
Remarks
Learn more about the details in the following document.