Update

October 26, 2022: This feature has been released.
October 11, 2022: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

October 25, 2022 (Tue)

Overview

We made the following changes to the description of some bidding strategies.

[Before] 　　　　　　　　[After]
　Target CPA (tCPA)　　　 　Maximize conversions with target value
　Maximize conversions 　　 Maximize conversions without target value

The following changes werev made on the Campaign Management Tool and on Campaign Editor at the same time.
・How to specify bid strategy on the import feature (manual and auto)
・The display name of bid strategies on the view of campaign list, change history, etc.

Learn more about changes on the following PDF document.
Download document

Note on importing

After the effective date, an error will occur if you import without the modified specification.
We will change how to specify bid strategies other than the bid strategy that will be renamed for both manual bidding and autobidding.
Download and check the document to use the import feature with the changed specification after the effective date.