Yahoo! JAPAN Ads Display Ads will start offering new audience lists and end offering audience lists (custom). Details are as follows.
*This announcement is released earlier than usual for developers of Yahoo! JAPAN Ads Display Ads API.

Product

Yahoo! JAPAN Ads Display Ads

Tools

Campaign Management Tool for Yahoo! JAPAN Ads Display Ads

Overview

We will release the new “Audience list (Yahoo! JAPAN Audience Discovery).”
Accordingly, the currently available audience list (custom) discontinues in stages.
Steps from the release of the new list to the end of the current audience list (custom) are as follows:
*The date is subject to change.

• December 14, 2022 (Wed)
  We will release the new “Audience list (Yahoo! JAPAN Audience Discovery).”
  Creating a new audience list (custom) will become unavailable on the same day.
  Browsing, editing, deleting the existing list and uploading additional data to the list will be still available.
• Summer 2023
  The audience list (custom) will no longer be available.

Migration

Toward the end of the current audience list (custom), you need to migrate the contents on the existing lists to the “Audience list (Yahoo! JAPAN Audience Discovery)” or the “Audience list (customer data).”
For more information of the process and other details, check the help page after the release of the new audience list (Yahoo! JAPAN Audience Discovery).

Remarks

More details are described in the following documents.
*English translation available.
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