Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

October 24, 2022 (Mon)
*The date is subject to change.

Overview

We will release "Responsive Ads for Display" that the system automatically selects and delivers multiple added images, descriptions, and other elements in responsive ads (images).
You can expect to see an enhancement in ad effectiveness because highly effective elements are prioritized for delivery. You also can deliver multiple ad variations with single ad creation, and reduce operational resources.
The specifications for Responsive Ads for Display are as follows:

• The maximum number of elements that you can add
  　-Images 15
  　-Title 5
  　-Description 5
  　*Videos are not supported.
  　*Entry items except for the above are the same as for responsive ads (images).

• The maximum number of Responsive Ads for Display to be created
  Up to 3 ads in a single ad group with the delivery set on

In Responsive Ads for Display, the elements (images, titles, and descriptions) available for multiple ads are called "Assets." You can check the assets from the "Assets" for each ad, including the review status and results of the ads.
In the Performance Report, you can add the split item "Media ID" or "Media name" and see the performance values for each asset image.

Download the following document (PDF file) for Responsive Ads for Display (Japanese version). *English translation will be available later.
Download document

Notes

• After the release of Responsive Ads for Display, the area of the required information such as "18禁（No under 18)" for responsive (images) and responsive (videos) ads will be changed. See the following announcement for the details.
  Partial changes in the restrictions on expressions in responsive ads

• Assets (elements) are subject to review. If there is more than one available asset combination, the ad will be delivered.

• If you edit an asset, it will be reviewed for all the assets again.