Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

October 25, 2022 (Tue)
*The date is subject to change.

Overview

We will make the following changes to the description of some bidding strategies.

[Before] 　　　　　　　　[After]
　Target CPA (tCPA)　　　 　Maximize conversions with target value
　Maximize conversions 　　 Maximize conversions without target value

The following changes will be made on the Campaign Management Tool and on Campaign Editor at the same time.
・How to specify bid strategy on the import feature (manual and auto)
・The display name of bid strategies on the view of campaign list, change history, etc.

Learn more about changes on the following PDF document.
Download document

Note on importing

After the effective date, an error will occur if you import without the modified specification.
We will change how to specify bid strategies other than the bid strategy that will be renamed for both manual bidding and autobidding.
Download and check the document to use the import feature with the changed specification after the effective date.