Oct 7, 2022

Updated:Search Ads Specification change on the priority of ad delivery for ad display option

Update

October 7, 2022: This change has been started.
September 1, 2022: Announced this information.

1. Product:
 Yahoo! JAPAN Ads Search Ads

2. Schedule:
 Gradually starting from October 7, 2022 (Fri) JST

3. Overview:
 Ad delivery specification changes when ad display options are
 associated with both campaigns and ad groups.
 Details are as follows.

 [Ad display option]
 -QuickLinks
 -Callouts
 -Category Text

 [Changes]
 -Before (Current)
  Priority delivery of ad display options associated with ad groups

 -After
  Prioritize ad display options to better match the user's search
  intent, regardless of the associated hierarchy.

4. Notes:
 ・Make sure that any ad display options you associate with your
  campaign will be safely delivered in any ad group under your
  campaign.

 ・Check the following reports for the results of the ad display
  options.
  Ad display option report (campaign)
  Ad display option report (ad group)

 ・We can't answer any questions about when your account will be
  applied for this change.

 ・We will make an announcement when all accounts are applied to
  this change.

5. Remarks:
 There is no change in the ad delivery priority of the call extensions.
 When call extensions are associated with both a campaign and an ad
 group, the call extensions associated with the ad group will deliver
 first.