Update
October 7, 2022: This change has been started.
September 1, 2022: Announced this information.
1. Product:
Yahoo! JAPAN Ads Search Ads
2. Schedule:
Gradually starting from October 7, 2022 (Fri) JST
3. Overview:
Ad delivery specification changes when ad display options are
associated with both campaigns and ad groups.
Details are as follows.
[Ad display option]
-QuickLinks
-Callouts
-Category Text
[Changes]
-Before (Current)
Priority delivery of ad display options associated with ad groups
-After
Prioritize ad display options to better match the user's search
intent, regardless of the associated hierarchy.
4. Notes:
・Make sure that any ad display options you associate with your
campaign will be safely delivered in any ad group under your
campaign.
・Check the following reports for the results of the ad display
options.
Ad display option report (campaign)
Ad display option report (ad group)
・We can't answer any questions about when your account will be
applied for this change.
・We will make an announcement when all accounts are applied to
this change.
5. Remarks:
There is no change in the ad delivery priority of the call extensions.
When call extensions are associated with both a campaign and an ad
group, the call extensions associated with the ad group will deliver
first.